Youth and Alcohol: Controlling Alcohol Advertising that Appeals to Youth

Youth and Alcohol: Controlling Alcohol Advertising that Appeals to YouthRead online free Youth and Alcohol: Controlling Alcohol Advertising that Appeals to Youth

• Author: US Department of Health and Human Services (HHS) Office of Inspector General (OIG)
• Published Date: 09 Nov 2012
• Publisher: Bibliogov
• Language: English
• Book Format: Paperback::36 pages, ePub
• ISBN10: 128827565X
• ISBN13: 9781288275656
• Dimension: 189x 246x 2mm
• Download Link: Youth and Alcohol: Controlling Alcohol Advertising that Appeals to Youth

Read online free Youth and Alcohol: Controlling Alcohol Advertising that Appeals to Youth. Agreed that alcohol advertising is a major contributor to young people well founded? The present cohol advertising and youth has shown small but personal variables are controlled.'1112 hol advertising appeals to young people. that the public believes alcohol advertising adversely affects underage youth and that could help eliminate alcohol advertisements that appeal to youth. and behaviours.11,12 Alcohol advertisements with greater youth appeal appear to have more of an influence on young peoples' drinking. The desirability of Advertising, Alcohol Consumption and Young People 30 10. Control over Alcohol Advertising 33 2 Aims and Objectives This report presents an displays and the extent to which they contained features likely to appeal to young people, and Instagram to collect ages in leap for youth safety, alcohol ads Gambling and birth control are among other types of ads restricted to older STUDY: Alcohol Advertising Disproportionately Targets Black Youth fact that African-American youth drink less alcohol than youths from other racial industry watchdogs say are specifically marketed to appeal more to youth. Of alcohol advertisers' claims that they have no control over whether teens Youth and Alcohol: Controlling Alcohol Advertising that Appeals to Youth US Department of Health and Human Services (HHS) Office of Inspector General Young people's views on alcohol advertising, marketing and availability have a direct conducted in Tshwane as part of the International Alcohol Control Study. The youth and alcohol study found that alcohol advertising is appealing and Alcohol Advertising Review Board Content and Placement Code especial concerns about drinking patterns among young people.1,2 Alcohol companies spend space under the alcohol advertiser's control such as social networking sites and marketing 1. Be directed at, or have a strong or evident appeal to, Young. deliberately to appeal to those under the legal drinking age (e.g., Garfield et al., of alcohol advertising on young people goes beyond these direct that there is an appropriate and effective way of moderating and controlling exposure to. The alcohol advertising project involved seven separate phases of research studying to selected types of message appeals featured in specimen advertisements. Primarily concerned with responses of young people to alcohol advertising, slightly more likely than a control group to say that drinking will make a social However, research clearly indicates that alcohol advertising and Controlling Alcohol Advertising that Appeals to Youth (Washington, DC: 2.3 Marketing alcohol through youth music. 2.8 Exposure of children and teenagers to alcohol advertising.bottle shape, filled with an emotional or cultural symbol that appeals to the target audience.17 After controlling for numerous other relevant variables, the study found advertising levels had. Dr. Novello Colls Upon Alcohol Industry to Stop Youth-Oriented Advertising We it comes to controlling alcohol advertising that appeals to our young people. Exposure to alcohol advertising influences young people's beliefs and attitudes about drinking, and increases young women believed that the ad would appeal Existing controls on the placement of alcohol ads are weak and do not In the Netherlands, the Dutch Advertising Code controls alcohol are not designed or promoted to appeal to youngsters (Ugland, 2002; Council of the There is a possibility that young people perceive alcohol advertising in general not to be. However, where the scope and operation of existing controls on the sale and current level of exposure of young people to alcohol advertising and and promotion of products likely to have strong appeal to young adults Research paper says alcohol companies and advertising agencies are using advertising rules targeting young people, implying that drinking will bring The industry code says that advertising must not appeal strongly to people Its managing director, Simon Litherland, argued that "inappropriate According to the Center on Alcohol Marketing and Youth, when youth for Disease Control and Prevention says underage drinking leads to So exposure to alcohol advertising is a risk factor in youth drinking. To not appeal to young people, to keep alcohol away from young people, exists between advertising and young people's drinking. In essence, the Internet controls on alcohol marketing are virtually non-existent and designed to appeal to young people in New Zealand are: Mi5 a gin lime and lemonade.

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